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  • Write your own Brand Strategy

Write your own Brand Strategy


A practical and straightforward brand strategy workbook with examples, templates and exercises. Develop a meaningful and compelling brand, to give your small business or side hustle clarity, direction and the foundations needed to grow.

96 pages including:

  • Welcome / meet the author
  • Tips for completing this workbook
  • What is brand strategy?
  • How to make the most of your brand strategy
  • Mission Statement
  • Mission Statement examples and inspiration
  • Mission Statement writing exercise
  • Business Values
  • Business Values examples and inspiration
  • Business Values exercise
  • Brand Story
  • Brand Story examples and inspiration
  • Brand Story exercise
  • Brand Attributes
  • Brand Attributes examples and inspiration
  • Brand Attributes exercise
  • Brand Positioning
  • Brand Positioning examples and inspiration
  • Brand Positioning exercise
  • Tone of Voice
  • Tone of Voice examples and inspiration
  • Tone of Voice exercise
  • Completed Brand Strategy Template
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