Write your own Brand Strategy
£40.00Price
A practical and straightforward brand strategy workbook with examples, templates and exercises. Develop a meaningful and compelling brand, to give your small business or side hustle clarity, direction and the foundations needed to grow.
96 pages including:
- Welcome / meet the author
- Tips for completing this workbook
- What is brand strategy?
- How to make the most of your brand strategy
- Mission Statement
- Mission Statement examples and inspiration
- Mission Statement writing exercise
- Business Values
- Business Values examples and inspiration
- Business Values exercise
- Brand Story
- Brand Story examples and inspiration
- Brand Story exercise
- Brand Attributes
- Brand Attributes examples and inspiration
- Brand Attributes exercise
- Brand Positioning
- Brand Positioning examples and inspiration
- Brand Positioning exercise
- Tone of Voice
- Tone of Voice examples and inspiration
- Tone of Voice exercise
- Completed Brand Strategy Template