Having worked for some of the world’s biggest brands and run marketing departments for years, I found I was losing the lifelong passion that I had for the job. I spent more of my time managing people and politics than I did doing the thing I loved...branding and marketing.

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I wanted to put my skills and passion into helping brave people who had made the choice to go it alone and set up their own businesses. People who have incredible skills, business ideas and their own passions but are in need of a guiding partner to provide the expertise their business needs to turn it into a successful, meaningful brand that customers can love.