Did you know there are 8 types of branding that you can use across your business? By understanding the different types and which ones are applicable to your business you will have ...
Spring Clean Your Brand: Refresh, Realign, and Reconnect
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As the flowers bloom and the sun shines a little brighter, spring brings with it a sense of renewal and rejuvenation. It's the perfect time to give your brand a thorough spring cleaning. Just like dec...
What are the brand position strategies I can use in my business?
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Brand positioning can help to differentiate yourself from the competition, justify your pricing structure and clarify your messaging. Which is why understanding your position in the market is a cruc...
How can having business values help your business?
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Your business values are a way of articulating what you and your business care about most and sets out the standards to which you work to. Plans and strategies will change over time, but your values...
What's the point of a brand strategy?
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Like all other areas of setting up or running a successful business, you need a strategy. Whether that’s your business plan, your financial investment, or the product/service you offer, your brand i...
Business brand vs Personal brand - What you need to know
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When it comes to branding, it's important to consider the balance between your business brand and your personal brand. Both are important, but they serve different purposes. Your business brand shou...
Fractional CMO Quick Guide
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A fractional CMO is a Chief Marketing Officer that works part-time for your business or on a flexible schedule. Generally this can be anything from half a day a month up to 2or 3 days a month. The...
The demise of the generalist marketer
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Are you suffering with a marketing skills gap in your small business?
93% of marketers, hiring over the last 12 months experienced a skills shortage. Two thirds of these hiring managers, then went
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