Keywords are important for any business, and they don’t have to be the minefield you may think they are. Read my straightforward ultimate guide to keywords to help improve your...
Do you know what problem you solve for your customers?
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Being clear on and understanding what is keeping your customers up at night, what is making them toss and turn with worry and stress, is critical to your business success. It can be all to easy...
The top 3 questions I get asked as a Brand Consultant, and how I answer them.
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To celebrate the launch of the Extra Brain Power Hour, I thought a blog on the top 3 questions I get asked as a Brand Consultant would be apt. And if one of these questions happens to be one...
What is brand architecture and do I need to think about it?
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This week, on two separate occasions, I’ve held workshops with clients to discuss and define their brand architecture. One client has two distinctive sides of the business (B2B and B2C) and...
What is brand strategy and why do I need one?
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Why do I need a brand strategy?
Many people when thinking about brand, automatically think logo, colour pallet and design, don’t get me wrong, these components are important, but...
How to write an effective and inspiring mission statement
What is a mission statement?
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What is a mission statement?
In the simplest of terms your mission statement is just a sentence or two about the core purpose of your business and why it exists. For many companies an important...
Top 8 things to think about when designing a logo
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Getting to the point in your new business venture where you need a logo, whether you plan to design it yourself or get it designed, can be very exciting. It can make your business feel very real...
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